We have no doubt that you already know that the public has changed their shopping habits and is more present on the Internet. That is why you should have noticed that, due to this reason, almost all entrepreneurs are more active in the network.
In addition, if you have an online or even physical business, surely you also know that you can not stay behind and that you need to stand out and be known in that market.
That is why it is not only important, but also necessary, to be present in that space of interaction. And to make it effective, nothing better than the use of social medias, since they are included in your potential customers.
Facebook , Twitter, Sparkle, Instagram , YouTube , LinkedIn , apart from an infinity of other communication channels, are fundamental for you to interact with your audience.
However, as the number of networks is so large, and only tends to increase, it is very likely that your target audience will be divided among them, which means that not all people are in a social media.
That is why most entrepreneurs believe it is important to have a profile for their business in all these channels. That premise may be true, even though you do not always need to be in all social media. After all, part of the good management of social medias is knowing how to choose the main ones for your business.
Now, with so many social medias, is it possible to monitor all the profiles and do a good job in all these communication channels?
If you have a business and want to use social medias as a showcase for your audience to know you better, this post can help you. We will show you that it is possible to have several profiles, as well as help you better understand how you can make good social media management.
Let’s go together!
What is the management of social Medias?
As the name suggests, managing social medias means monitoring what you do in each of those places with the purpose of keeping your profiles always in order to achieve your goal, which most of the time is to attract more customers to your business .
The management of social medias is a set of daily actions that you develop in your media to promote not only your business, but mainly to bring and retain users. These actions range from the choice of the social media in which you will create a profile to the analysis of a content to be published.
In other words, to make good social media management is to understand from the beginning your target audience and, mainly, the reason to interact with people in a particular communication channel.
Why is it important to do good social media management?
The importance of good monitoring of your social medias is based on the fact that they are one of the main tools to interact with your audience.
Likewise, it is also with them that you open a space for people to know their work better because, as we said, it is possible to turn them into a true showcase for your business. You can, for example, better promote your products or services through images, texts and even videos.
Anyway, do not make your social medias just a showcase that always speaks of your business, because that can be boring to users. The ideal is that you give your followers 80% of valuable content and only 20% on your product, brand or service.
Another advantage of using more than one social media is that you open several channels of interaction with customers, which can facilitate your communication, especially if you have a digital business , because you humanize and create more empathy between users and your company.
Finally, the main advantage is that you get to know. An active commercial profile in social medias allows people who never heard of your business to know you, interact with you and, who knows, even become your customers.
Ufff! But with so many networks available, I’m sure you’ll be wondering:
Is it possible to create so many profiles and be not only active in all of them, but mainly interact with all the users?
Surely organizing so many channels can become an arduous task, much more if there is no planning! But for that there is the management of social medias, which allows you to communicate with your potential customers in the channels you want.
How to manage your social medias?
Until now you know that it is very important to interact with your audience and that he is in different social medias.
In addition, you already know that it is worthwhile to be present in different media in order to communicate better with those who search your products.
From now on, we will help you understand how to manage social medias from planning to practice.
1. Know your audience well
Before even choosing which communication channel to create a profile, you need to investigate well who is your potential client to be active where those people are.
For that you need to have well defined, from the beginning, who is your buyer person , that is, the audience you will talk to.
Try to understand their shopping habits, their personal tastes, their pains and, in particular, what social medias are most used by them. It is likely that you have more than one buyer person for your business, and that is not a problem.
What you need to keep in mind is that you must be present where that audience is, so never start a strategy without first knowing clearly who you will assign that action to.
After knowing who you will talk to and understand what networks you will use, it will not be enough to create a profile in each of them and believe that communication will flow easily. In truth, you need to develop good advocacy work on those channels, and that requires planning.
2. Select your main social medias
As we said at the beginning of this post, it is possible that your audience is in more than one social media, which does not mean that all people who have Facebook have a LinkedIn profile, for example.
The truth is that there are several social medias, and you can even know the channels that your audience uses doing a search for buyer people, but that does not mean that all people will be at the same time in all the networks that you have mapped. After all, each user has a different taste and that also applies to the choice of social medias that they will use.
For this reason, it is essential that you create profiles of your brand in all communication channels where your audience is located in order to reach as many people as possible.
Little by little you will notice if there is the urgent need to start being active in other networks as well. And for that … you have to try, and it will only be possible to see which is the best social media after you start using them … okay?
3. Have a goal
What is the use of having several profiles on social medias if you do not have an objective for them? Undoubtedly, the use of one of the communication channels without a defined goal will not contribute to the growth of your venture in the way you imagine!
That is why we suggest the definition of goals in each social media and the need to understand what are the best marketing strategies for each medium.
Some goals that you can have in social medias are:
- Disclose your brand / product / service;
- Interact and communicate better with your audience and potential customers;
- Educate your audience with quality content;
- Create a community of fans that will be disseminators of your business;
- Increase your sales;
- Create ads
Regardless of the strategy you choose, always bear in mind that, in order to achieve good social media management, you need to define a common goal. So you can think of actions that complement not only your promotions in other communication channels, but also the moment your company lives.
The interesting thing when it comes to doing this planning is that you do not need to focus on the same goal all the time. After creating your profiles on social medias and start spreading your brand you may find it interesting to change your goal, and you can do that at any time.
The key is to always have some objective so that the actions are not in vain and have an address.
4. Elaborate relevant contents
There is a lot of content on the Internet, and users have access to everything that is produced daily. That is why it is essential to find ways to stand out in order to attract the attention of those who follow you on social medias.
In this sense, one of the key steps aimed at creating quality and relevant content is to understand well which are the best publication formats in each social media.
Let’s see some examples:
- On Facebook we advise you to show information related to your business, in addition to publishing calls that take to the texts of your blog , make calls for your videos and publish ads of your products.
- Instagram is a more visual social media, so do not hesitate to take a look at the photos and make stories , but try not to show your product all the time.
- With a channel on YouTube you can create videos that show solutions and explanations about small daily problems that have to do with your business and make collabs with other YouTubers to attract new audiences.
- Use LinkedIn to disclose possible vacancies in your venture; Create articles in your own network to increase your authority in your niche and share the posts of your blog.
- On Twitter you can create surveys; make an interesting copy with few words that awaken the interest of people to know your business, etc.
Regardless of the social media you choose, the following premise is key: create relevant content for your audience.
5. Publish regularly
Well, now you know who your audience is, what social medias you use the most and you have interesting content, but if you do not publish regularly …
This is a big mistake when it comes to managing social medias. It’s no use having everything planned if you do not interact constantly with your audience on social media.
People like to know that they are important to you and one way to do that is to always create relevant content.
We are not saying here that you need to publish something new every day, even because this can be difficult initially, especially if you work alone. But it is very important that you achieve a regularity in this process.
Our advice, in this case, is that you create an editorial calendar and plan all the interactions in each social media. It is better that you have a calendar for each medium and, at the beginning, intersperse the days that you will publish in them.
We see an example:
- Monday, Wednesday and Friday – Facebook;
- Tuesday and Thursday – YouTube;
- Monday through Saturday morning and evening – Instagram;
- From Wednesday to Sunday afternoon – Twitter.
Note that this is not the best calendar for all businesses. Once again your buyer persona will be essential here to discover the best days and times to publish in each social media.
In any case, the important thing is to be consistent and publish interesting content at least every week. This way, your followers will know the days that they can interact with you in each network and they will wait for your publications.
6. Schedule your publications
This is a valuable suggestion mainly for those who work alone .
After having an editorial calendar you can already schedule your publications in social medias to not forget anything.
In general, these media already have the option to automate scheduling, which allows you to upload the posts you have prepared and advance the work of days, weeks and even months. However, if the chosen social media does not have that option, you can put a weekly alert on your calendar to remind you when you have to upload your content.
7. Measure the results
Knowing how to measure the results is fundamental for you to understand if the management of social medias is generating some increase for your business.
From that perspective, you have to go back to the goals defined at the beginning and analyze the metrics related to them to see if they gave results.
For example, if the initial goal was to sell more, then you should analyze the amount of sales made in a month before using Facebook and the number of sales made in the month that was disclosed plus the Facebook sales page. This way you can see if this strategy has been really effective for the established objective.
It is likely that the results are different in each social media and, with this, you have to change the goals of each medium.
Let’s continue with the example of Facebook: you may notice that, instead of increasing your sales, you have obtained more leads , or potential customers. In truth, that can help you understand that the type of content ideal for your Facebook page is one that educates your audience more, and not the one that really sells, which is what we talked about at the beginning of this post.
We advise you to keep your publications in an average 80/20 (80% of content that educates and only 20% that sells) and that you think in different posts to draw the attention of the users of that network. You can, for example, perform different actions on commemorative dates .
Whatever the moment, do not ever stop measuring and analyzing all the data to understand which strategies are working best in your social medias.
[BONUS]: Use social media management tools
As we know that it is hard to monitor all social medias, a good option is to hire a management tool for those channels.
Today there are several options in the market for those who can invest in this type of service. The 3 most used tools are Hootsuite , Scup and SocialOomph , but of course there are many others and you can choose the one that best suits your budget.
Basically, these tools are designed to document all your actions on social medias. In addition to monitoring your media, they also manage to show, for example, the topics that are generating more comments on the Internet, which allows you to use them in your profiles.
We know that the use of social media management tools is essential so that you can better plan your content in each medium and, mainly, achieve better results. Why? Simple … if you have a tool that captures all the data from social medias and documents them, then you will have more time to understand what each data means and plan your next actions for each medium.
But do not think that the tools will do all the work for you. For your social media management to be really effective you will need to produce, create and optimize your own content.
Ready to start?
If you’ve arrived here, you’ve probably noticed how important it is to connect with your audience and your potential clients with social medias.
We have already said here that there are several communication channels to expand the relationship with the users of each of the media and how it is important to plan in advance to use social medias in the best possible way.
That is why we advise you to get down to work right now and carry out the management of your social medias. Even if you already use more than one social media, make a stop at what you are doing, analyze, see if you are generating results and start to better monitor your profiles.
That is the formula to understand what strategy has really worked and what are the best social medias to interact with your audience.